OUR MISSION AND VALUES

Our Mission. It's simple.

We're connecting anglers to make fishing dreams come true, today and tomorrow. 

Our Values

Fishing Is Better with Buddies

We believe that it's more fun to brag about a catch with people who care about fishing. These people are often called anglers. You may think that's obvious, being an angler yourself. But on Fishbrain, your catch doesn't go head-to-head with cats doing backflips, or toddlers feeding chocolate cake to their baby sisters.

Fishing Responsibly

For us, respecting the environment is about balance. We believe in catch & release and the sustainable harvest of fish species. Because when it comes to the outdoors, tomorrow matters too.

Fishing Smarter, Not Harder

Don't get us wrong - we're all for hard work, pre-dawn wake ups to get to a fishing spot, and getting our hands dirty. But if there's a smarter way to fish, we're on it. It means we do the hard work of crunching catch numbers so you don't have to.

It means all you have to do is fish.

[The picture below is proof that we're not confined to desks 365 days per year.]

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